A growing number of major US companies are pulling back on their Pride month donations. For years, brands have poured millions into Pride celebrations, draping themselves in rainbow colors and sponsoring parades as a way to attract talent and boost their reputations with the LGBTQ+ community. But that support has turned and many corporations are now withdrawing public support. According to a recent Gravity Research survey of executives at more than 200 major companies, 39 percent said their brands are scaling back Pride visibility this year.
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